Made properly, in Britain wherever possible.

Design principles

1. 01 Would it sit unashamedly on the marble counter at Wiltons?
2. 02 Would the buyer show it to a friend without explaining why?
3. 03 Is it made somewhere with a story we can point at?
4. 04 Would we still like it in ten years?

Every SKU passes all four before it ships. Anything that fails one gets cut. Never more than twenty products in the shop at once. Restraint is the aesthetic.